How To Calculate Your Domain Name’s Value
The challenge is how to calculate the real value of a particular domain name. There are reports all the time about some company paying $200,000 for a domain name that’s highly relevant to their business, but how was that number reached? And what makes it worth that high initial investment when the domain’s renewal costs will be $15/year?
Ultimately, a domain name is worth whatever a buyer is willing to pay for it. Determining this price is an artform unto itself, with a myriad of contributing factors including length, language, trends and demographics. There’s no single method of arriving at the perfect asking price, and it takes a lot of trial and error to get good at it.
Here’s a look at some of the most tried and true techniques for appraising a domain name in your portfolio.
,, then I wouldn't worry so much about BA showalter owing me several thousand dollars...
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